EBN CONGRESS 2016: DESIGN FOR INNOVATION
Design for Innovation will take place from 28 to 30 September 2016, in Guimarães, Portugal
Comienzo: el miércoles, 28 de septiembre de 2016 a las 14:00
Finaliza: el viernes, 30 de septiembre de 2016 a las 19:00
"Design is not just what it looks like and feels like. Design is how it works." Steve Jobs
"What is design? It's where you stand with a foot in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together." Mitchell Kapor
Whilst technology-driven innovation has been a fundamental contributor to the prosperity of Europe, the recognition is emerging that design-driven, non-technological innovation is now also a route to competitiveness. The economic significance of design is based on its potential as an enabler to create reliable, desirable, user-driven products and services that are ecologically and economically responsible.
Design is not just about the way things look, it is also about the way they work. Design creates value and contributes to competitiveness, prosperity, and well-being in Europe. That’s why EBN and its member EU-BICs strongly believe that Design for Innovation can contribute for:
- Business: good design delivers better products, stronger brands, and new markets;
- Public Sector: good design puts people first, improving the experience and effectiveness of public services;
- Policy: EU, national and regional policies can help create the conditions for design-driven innovation
In this context, the 25th EBN Congress intend to be a strong support to design-driven innovation across Europe and the Action Plan for Design-Driven Innovation, as well as to contribute to achieve the following Commission aims:
- increase the use of design for innovation and growth across Europe
- raise awareness of how design-driven innovation increases efficiency in public services and drives business growth;
- create capacity and competencies to deliver these policies.
As the Commission says "Design allows organisations to anticipate users' expectations and create solutions they could have never thought of. It is about tapping into their emotion."
You can REGISTER NOW HERE, until 31 July 2016.
PROGRAMME SUMMARY
28 SEPTEMBER. Pre-congress Activities
- Opening Session
- Key Note Address
- B2B Meetings
- Welcome Cocktail
29 SEPTEMBER. Main Congress Day 1
- Keynotes
- Parallel Sessions
- International Workshops
- Gala Dinner
30 SEPTEMBER. Main Congress Day 2
- Keynotes
- Parallel Sessions
- Pitching Sessions
- Closing Lunch and Award
12/05/2016 13:41 | Admoneuropa2020