Ecommerce and Search Engine Marketing in China

China has the world’s largest ecommerce markets making it an attractive destination for Western retailers looking to expand their online sales operation – but it is also a market that differs vastly to the familiar territory of the UK and US. It’s not just buying practices that are different in China but the way consumers search for products on the web differs also. Baidu, not Google, is the dominant search engine and therefore search engine marketing techniques need to be adjusted accordingly.

Vía: SEARCH LABORATORY

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